I hid my own business on LinkedIn for a full year.
Of all the things I expected to struggle with as an entrepreneur, this wasn't one of them.
Before that, I built brands for a living.
It still blows me away that I spent 18,360 hours building brands for some of the most recognized companies in the world, helping them dig up what was already great about them, finding the right words, and making sure the right people felt it.
Then came the layoff. I felt relief. I knew that day I wasn't going back.
The brand strategist without a personal brand.
And there I was, stumped by a social media bio. I didn't know how to describe the depth of my work. What I sounded like. How to promote myself without the ick.
If it weren't so frustrating, it would have been funny.
Turns out, expertise doesn't speak for itself.
You can be brilliant at what you do and still be invisible to the people who need you. Because excellence and positioning are two different disciplines.
I knew the disciplines. I'd just never had to use them on myself, and that's the part nobody warns you about. That you can't see your own work from the outside. You're standing in it.
That's why I do this work.
I take the brand strategy that was reserved for companies with million-dollar budgets and apply it to a business of one: yours.
Not templates. Not tactics.
We start with who you are, what you actually stand for, and why someone should choose you over the hundred other people who do what you do. Everything else gets built from there.
METHODOLOGY // FROM THE INSIDE OUT
HOW I THINK ABOUT
THIS WORK
Most branding advice tells you to be louder.
Post more. Show up everywhere. Be more vulnerable.
I think that's backwards.
I start somewhere else.
I start with what you actually know, and how you came to know it.
With who you're for and what you'll stand on that nobody else can.
With language that sounds like you said it, because you did.
Women who've spent 15 or 20 years getting excellent at something shouldn't have to get louder to be recognized for it.
It's the method I wish someone had handed me during my invisible year.
GUIDING PRINCIPLES
MY VALUES
The beliefs underneath every decision I make in your brand.
Truth with Heart
I’m a big believer that honest feedback is the ultimate sign of respect. But it’s gotta come from a place of care. I’ll always tell it like it is, but I’ll do it with your success and hard work in mind.
Grace with Grit
Life’s messy, business is messy, and we’re all human. I get it. I’ll hold space for the ups and downs, but I’ll also keep us focused on what’s real, doable, and worth your energy.
Simplicity over Noise
The online business world is loud, contradictory, and designed to keep you consuming. I cut through it. My job is to give you less to do, not more, and make sure everything you do actually counts.
My client manifesto
This is how I work best with clients. If it resonates, amazing.
If not, no hard feelings. I want us both to feel like it's the right fit.
The partnership
- I'll start when you're ready to commit.
- You bring the vision. I bring the strategy.
- I'll listen to your dreams. You listen to my expertise.
- Clarity is currency. Confusion costs you customers.
- You want your business to grow. I want you to grow with it.
- You tell me where you want to go. I'll show you how to get there.
The reality check
- I'll push you past comfortable, and support you all the way.
- I can't give you overnight success. I don't believe in it anyway.
- What you create is yours. What you avoid doing is mine to call out.
- If you want a generic brand or business, there are cheaper ways to get one.
Pro bono?
- Transformation takes investment.
- If now's not the time, I get it. I work with clients when they're ready.
If you're still here reading and maybe smiling, we might be a good fit.
I can help you build a brand you're proud of. With marketing that connects and converts, and actually sounds like you.
BEHIND THE SCENES
FUN FACTS
Here's what that actually means for you: I've watched the same product sell completely differently depending on who's hearing the message and how it's framed. That's what I do for you.
My childhood dream was to be a zookeeper. And we might have never met if that came true, but I still want to have my own farm at some point :)
Promise you overnight success or tell you building a business is easy. It's not. But it is possible when you have the right foundation and stop doing everything the hard way.
The Consulting Studio
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