About me
I spent over a decade in Fortune 500 boardrooms watching brands grow effortlessly using strategies that were second nature in corporate. But out in the entrepreneurial world—especially for women just starting out — I saw something different: constant noise, scattered marketing, and skipped fundamentals.
That's when I knew there had to be a better way.
I believe building your business should feel empowering, not exhausting. And that the strongest brands aren’t carbon copies — they're built on authentic foundations that convert to sales without losing their soul.
My mission is helping ambitious women entrepreneurs use proven corporate strategies to build brands that stand out and feel like them.
Because this level of clarity and strategic thinking shouldn't be reserved for big budgets - it should be in your hands too.
What I stand for
Purpose
I’m here to push back against the overwhelm culture telling women entrepreneurs they have to be everywhere, all the time.
The truth?
You don’t need to do more.
You need the right foundations — the kind that actually create sustainable, long-term success.
Mission
I help first-time women entrepreneurs excavate their unique story and position themselves as go-to experts using strategic thinking from big brand boardrooms. Through coaching, consulting, and courses, I guide them to clarity, confidence, and momentum that feels aligned with who they are.
Vision
I see a world where women entrepreneurs build thriving businesses using Fortune 500 strategies — standing out authentically while making great income, without compromise or confusion.
My values
Truth with heart
I’m a big believer that honest feedback is the ultimate sign of respect. But here’s the thing — it’s gotta come from a place of care. I’ll always tell it like it is, but I’ll do it with your success and hard work in mind.
Grounded Compassion
Life’s messy, business is messy, and we’re all human. I get it.
I’ll hold space for the ups and downs, but I’ll also keep us focused on what’s real, doable, and worth your energy.
Discovery-Led Guidance
I don’t have all the answers, but you do. My job? To ask the kind of questions that help you unlock your own brilliance. It’s not about me imposing solutions — it’s about us finding your path forward.
Client-First Integrity
Your success comes first, always.
If it means taking the harder road to do right by you, I’m all in.
That’s just how I roll.
My client manifesto
This is how I work best with clients. If it resonates, amazing.
If not, no hard feelings.
I want us both to feel like it’s the right fit.
The partnership
I'll start when you're ready to commit.
You bring the vision. I'll bring the strategy.
I'll listen to your dreams. You listen to my expertise.
Clarity is currency. Confusion costs you customers.
You want your business to grow. I want you to grow with it.
You tell me where you want to go. I'll show you how to get there.
The reality check
If you want a cookie cutter solution, hire someone cheaper.
I’ll push you past comfortable, and support you all the way.
I can't give you overnight success. I don't believe in it anyway.
What you create is yours, what you avoid doing is mine to call out.
Pro bono?
Transformation takes investment.
If now’s not the time, I get it. I work with clients when they’re ready.
If you're still here reading and maybe smiling, we might be a good fit.
I can help you build a brand you're proud of.
With marketing that connects and converts, and actually sounds like you.
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